Community
The reverse lead magnet
Find an unanswered request. Make the useful resource people were promised, and offer your own version.
Founder-reported
An independent field guide for founders
Good products
need a different
way in.
A library of unconventional marketing tactics.
Real examples, clear steps, and small experiments
to help your next customer find you.
↗
Unusual, but usefulIdeas with a reason to work.
⌕
Evidence in the openSources, context, and limitations.
↳
Small enough to startA first test, not a six-month plan.
Find your next experiment.
Start with your situation. Leave with something to try.
9 tactics
Free tools
Turn a byproduct into a magnet
The useful thing left over from your work might be someone else’s reason to discover you.
Founder-reported
Content
Your sales calls are the content brief
Turn real objections and unexpected customer questions into posts only you could write.
Untested experiment
Content
Make the experiment the story
Publish a real business question, your attempt, and what actually happened. Give people a reason to return.
Published case
Product
Let the output introduce the product
Make the thing your user shares a natural discovery path for the next person who needs it.
Founder-reported
Partnerships
Ask for a problem, not a referral
Give a happy client a precise description of the person you can help, plus a note they can forward.
Untested experiment
Partnerships
Trade editing for expertise
Help a practitioner turn a hard-earned lesson into a great case study. Share the useful result together.
Published case
Product
Deliver the first result by hand
Help your first customers finish the real task your product promises. Learn what prevents them coming back.
Published case
Search
Put SEO on a review loop
Use search data to queue a few useful improvements each week. Keep a human between the diagnosis and publication.
Untested experiment
A growing collection, carefully kept. Effort estimates are for the first test, not the original case.
Borrow the mechanism.
Run your own experiment.
What worked for one founder won’t work everywhere. We keep the context attached: who a tactic suits, what it needs, and what the evidence actually says. Start with one. Measure what happens. Keep the useful part.
Find a tactic that fits